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Why AICHA Sources Its Tea from Uji, Japan
When I first set out to find the best Japanese tea in the world, I didn't start with a supplier list. I started with a question: where does it come...
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Three Days in Takayama, Nara, Japan: How I Found the Chasen Masters
I got into matcha obsessively — the way ADHD minds do, drilling down into details until you hit bedrock. One question wouldn’t let go: where does the whisk come from?...
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The Best Water for Matcha: Why the Water in Your Bowl Matters More Than You Think
From a coffee obsession that took over my whole house to a Star Village farmer in Kyushu — why soft, low-mineral water is the overlooked key to a perfect bowl of matcha.
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I Bought Bad Matcha on Amazon. Now My AICHA Is on There.
Four years ago I bought matcha on Amazon UAE based on the packaging, and it was bad. Then an expensive tea shop let me down too. This is the story of what I learned in Uji, why I changed my mind about marketplaces, and what AICHA is doing on Amazon and Noon.
Ceremonial vs Culinary Matcha: What's the Real Difference?
"Ceremonial grade" isn't a regulated term — anyone can print it on a tin. Here's what actually separates matcha grades, why we don't use the word "culinary," and what we found when we ran a blind taste test between our own two tiers.